Workshop Description
The carsales.com.au e-Cademy Workshop provides delegates with the information and skills necessary to set up and manage an Internet Department. Special attention is given to determining why customers use the Internet to research and purchase vehicles and how to get the first appointment as a result of an Internet lead.

Focus throughout the day is on Critical Success Factors. These are the things that Internet customers need to find out about your staff, your product and your dealership that they cannot already see or know. Emphasis on dealership marketing through email is also critical to the success of any Internet Department.

Workshop content is a blend of discussion and written activities. Delegate participation is encouraged and expected at all times.

Time is also spent on the application of Autogate within your dealership and the importance of customer follow up.

Workshop Topics
• Introduction to carsales.com.au.
• Where are your leads coming from?
• Critical Success Factors
• Understanding the Carsales consumer site and the dealer site, Autogate/Pro.
• Why quick contact and follow up is so important.

Who Should Attend?
• Dealer Principals
• Sales Managers
• New and Used Car Sales Staff

Prerequisites
• A basic understanding of customer service.
• A basic knowledge of Microsoft Word and email programs, e.g. Microsoft Outlook.

The purpose of the e-Cademy Internet session is to bring awareness to the Internet salesperson of the express requirements of the Internet shopper.

Customer fulfilment combined with dealer sales/profit is the ultimate goal.

The e-Cademy empowers the trainee with an understanding of the customer psychology and the services selling technique required to satisfy today’s demanding shopper.

e-Cademy identifies the key components of the Internet sale, such as the required speed of response from the dealership and the acceptance overall of the Internet department within the dealership. Management buy-in and awareness of the Internet program is critical to both the customer satisfaction and the salespersons success.

Understanding the capability of the software tools that carsales.com.au provides the dealership is also vital to both the salesperson and sales management. Understanding our consumer site and how the customer arrives at the online dealership is also critical to the salesperson.

The one-day e-Cademy session is intensive; hence a substantial resource manual is provided. This manual is a working document for the serious Internet salesperson to take up and build upon for their future success.

Course Participants Say...

"Very informative session, enjoyed it immensely. Thanks for the help in training and with the website. Without your help online I'm sure I would be selling fewer cars."
- Clint Hutchinson - Motorline BMW

"Informative and insightful course. This is practical and relevant to the motor industry."
- Brendan Medlar - Geoff Brady Motors

"The internet is now becoming a valuable tool in continued selling. It will bring more sales on a monthly basis, Thank you."
-Tania Vickery - Berwick Nissan

"Obviously a growing trend in sales, therefore if not taken on board, you will miss out on potential sales."
- Geoff Marshall - Geelong City Motors

"The course and presentation will be invaluable."
- Malcolm Johnson - SCI Fleet Toyota

"Took in a lot and gathered heaps of information which will build our business in internet sales. I feel more confident with the process of Autogate."
-Dwayne Berthelsen - Wanneroo Chrysler Jeep

"Excellent course, will put into practice and reap the rewards."
- Jason Parker - Dutton Motors

"Very insightful and great ideas to implement in the near future."
- Warren Mann - Motorama Holden