Australia’s number one automotive classifieds site, carsales.com.au, is celebrating its 20th birthday with ‘the best re-gift ever’ marketing campaign, giving four Australian car buyers the chance to win a trip to Texas to meet Australian Formula™1 driver Daniel Ricciardo during the United States Formula™1 Grand Prix.
Driving engagement and traffic to dealer listings
‘The best re-gift ever’ is carsales’ latest integrated consumer marketing initiative and one of the company’s biggest to date, designed to further increase carsales’ engagement with Australian car buyers and help drive traffic to stock listings
The campaign will be visible to Australian car buyers across primetime radio placements, prominent outdoor placements in high traffic areas, popular music streaming service Spotify and social media platforms Facebook and Instagram - amongst other channels.
The campaign’s channels were carefully chose in order to capture the attention of more car buyers.
In May, carsales recorded a Unique Audience of 1,735,000, as measured by Nielsen’s Digital Ratings Monthly – the industry currency for unduplicated cross-device audience measurement for smartphone, tablet and desktop.
This result was more than double the Unique Audience achieved by CarsGuide (825,000) and more than x2.5 times higher than Drive (603,000).
Ricciardo helping to build stronger relationships with car buyers
Ricciardo was named as carsales’ global brand ambassador in February 2017 and has been helping inspire car buyers and their purchase decisions through his own personal love of driving ever since.
The Australian F1 superstar has enjoyed a stellar 2017 season to date, including a miraculous win from 10th on the grid at the recent Azerbaijan Grand Prix.
carsales Chief Marketing Officer Kellie Cordner says the synergy between Riccardo and carsales has laid the foundations for an excellent brand partnership.
“We were thrilled to welcome Daniel to the family earlier this year as our first ever global brand ambassador. Daniel’s authentic and congenial personality, along with his sporting prowess and keen interest in cars, makes him a great fit for the carsales brand,” said Cordner.