Video: Journey to Vehicle Ownership with Lauren Baker (IPSOS)

Introducing The Journey to Vehicle Ownership - the result of close collaboration between leading research firm IPSOS and carsales

Transformative buyer purchase journey research, audience targeting findings and exclusive opportunities to build awareness and engagement - the carsales 2018 Upfronts in Melbourne and Sydney are destined to leave a lasting legacy on the Australian automotive and media industries.

The star of 2018 Upfronts was the unveiling of a groundbreaking new research piece titled The Journey to Vehicle Ownership - the result of close collaboration between leading research firm IPSOS and Australia’s number 1 automotive classifieds website, carsales.com.au.

Designed as the most comprehensive mapping of the Australian consumer’s path to auto purchase to date, The Journey to Vehicle Ownership will play a crucial role in helping Australian dealers and OEMs better navigate the increasingly technology-driven landscape and better meet the needs of a generation of digital-native Australian consumers.

The Journey to Vehicle Ownership was first undertaken by IPSOS and carsales back in 2013, and the 2017 findings highlighted the ever-growing role of digital in smoothing and accelerating the process.

Look out for the full research paper in mid-November available to download from the Portal
 

WATCH A PREVIEW OF THE RESEARCH BELOW WITH LAUREN BAKER, SENIOR ACCOUNT MANAGER - IPSOS: