And the carsales Car of the Year 2017 winner is ….

After a week of on-road, off-road and track testing, detailed analysis and lively debate, the carsales COTY has been revealed.

Land Rover’s fifth-generation Discovery is the 2017 carsales Car of the Year.

The new-from-the-ground-up all-terrain family wagon is the second SUV to win the Car of the Year award.

Last year’s carsales Car of the Year winner, the Mazda CX-9, returned in 2017 to win the Best SUV under $50,000 category for the second year in succession.

SUVs are rapidly becoming the default choice for Australian new car buyers. So far in 2017, Aussies have purchased more new SUVs than any other vehicle type.

The Land Rover Discovery topped a field of 15 vehicles in carsales Car of the Year testing.

Increased buyer interest on carsales for segment winners

The carsales Car of the Year awards also include category winners across commonly searched vehicle lifestyle segments, all which align with search options on the carsales.com.au website.

With press releases, a special appearance on Channel 9’s The Today Show by motoring’s Editor in Chief Mike Sinclair and other promotional initiative, segment winners are likely to experience greater search volumes from buyers on carsales over the coming weeks.

In addition, look out for OEMs to showcase segment winners and the carsales COTY logo across websites, social media channels, transit placements, television advertisements and other advertising forms.

Leveraging industry awards for greater leads and sales

Industry awards such as carsales car of the year provide buyers with informative and trustworthy information that helps them better navigate the new car buying landscape.

This information influences consumers in their auto purchase journey and helps reduce the time and effort they require to create a shortlist and pick the winner.

Plus with the expected rise in search traffic for category winners, maximising the power of carsales Promote Services can help deliver more views and qualified enquiries on your stock, while targeting qualified buyers that have viewed your listings across Google and Facebook can help convert browsers
into buyers.

If you or your marketing lead would like a free carsales Car of the Year 2017 media kit for use across your digital or print marketing, contact your Performance Manager.

Segment winners revealed

Ford’s Ranger ute built on its 2015 and 2016 wins in the Best Tradie Vehicle to take out the segment for a third year in succession. The Best Offroad 4x4 Vehicle for 2017 was its twin-under-the-skin, the Ford Everest.

The other triple winner is the Skoda Fabia, winning the Best First Car for the third time.

The best-selling car in Australia in October, the Hyundai i30, was highly praised by the judges and won the Best Family Car under $30,000 category. It was a very close competitor for the Discovery’s overall gong.

The Mazda6 backed up its 2016 win in the Best Family Car over $30,000 category.

The Volkswagen Golf was back in favour with the judges, winning the Best City Car. Previous winners include Audi A3 (2016) and Mazda CX-3 (2015).

Audi’s A4 retained its crown as Best Prestige Car Under $100,000, while the German brand’s new Q5 claimed Best SUV Over $50,000 honours.
Mercedes-Benz continued its domination in the Best Prestige Car Over $100,000 with the S-Class winning for the second year in a row. The S-Class followed the CLS’ win in 2015.

Similarly, Porsche continued its dominance in the Best Performance Car Over $100,000 with its benchmark 911. BMW’s M2 pocket rocket was the Best Performance Car under $100,000.

Best Green Car was again the updated BMW i3, maintaining its position ahead of more high-profile products from Tesla.

Category Winner

Carsales Car of the Year 2017

Land Rover Discovery

Best First Car

Skoda Fabia

Best City Car

Volkswagen Golf

Best Family Car under $30,000

Hyundai i30

Best Family Car over $30,000

Mazda6

Best SUV under $50,000

Mazda CX-9

Best SUV over $50,000

Audi Q5

Best Prestige Car under $100,000

Audi A4

Best Prestige Car over $100,000

Mercedes-Benz S-Class

Best Performance car under $100,000

BMW M2

Best Performance car over $100,000

Porsche 911

Best Offroad 4x4

Ford Everest

Best Tradie vehicle

Ford Ranger

Best Green Car

BMW i3


Exhaustive testing to determine a worthy winner

All the vehicles were put through their paces over five arduous days across varied terrain in Victoria’s north-east. This bespoke process is the culmination of a year’s testing during which hundreds of cars are evaluated by the carsales and motoring.com.au team.

Along the way carsales’ experts overlay industry standard-setting data (from Redbook.com.au and the wider carsales network) to determine category winners that define excellence, innovation, class-leading safety, performance and value for money.

The exhaustive process whittles down new releases from more than 50 new car brands and awards vehicles based on 13 lifestyle-based categories.

Whichever lifestyle category new cars match, to qualify, they must be available for sale to the general public via recognised OEM (manufacturer or approved importer) channels before September 1, 2017. Vehicles that go on sale after this date will qualify for consideration in our 2018 awards.