Now Available: The Journey to Vehicle Ownership Whitepaper

Groundbreaking new research piece The Journey to Vehicle Ownership is now available to download.

The intention of the new study is to explore what the journey to vehicle ownership looks like four years on; what’s changed, what’s stayed the same, and what the automotive future looks like for Australian consumers.

The new research uncovers the four stages consumers experience when on their path to purchasing a new vehicle, down from the five identified in 2013.

Discover more about the stages and what the activities and emotions of consumers are at each stage, such as what role digital sources play, as well as the role of the dealership in the vehicle purchase journey.