carsales – Australia’s #1 destination for buying and selling a car – is reinforcing its total dedication to the automotive category and Australian car buyers through a summer leadership advertising campaign.
The preeminent Automotive marketplace
The advertising campaign is timed to coincide with growing New Year consumer demand, keeping the brand top of mind for potential automotive buyers and directing more traffic to dealer stock listings.
The creative message focusses on carsales being the biggest automotive specialist marketplace and totally dedicated to cars, unlike many of the current competitors that spread themselves across different categories.
The media buy will run across national high reaching digital channels that provide immediate click-through to the carsales website, radio spots along the eastern seaboard and a highly targeted outdoor advertising buy around the Australian Open Tennis tournament.
Check out the campaign below
We sell Golfs not tennis racquets
We sell Mustangs not horses
We sell Beetles not bug zappers
We sell Falcons not birds