VFACTS August: Market gains ground, up 1.4%

The biggest movers last month were medium SUVs (up 13 per cent), while large cars were the biggest losers.

Australia’s new-vehicle market has clawed back some of the declines it posted over recent months, notching up a 1.4 per cent overall increase in August. Sales increases were notched up by 4×4 utes, small SUVs, medium SUVs, large SUVs and people-movers in August.

That marks a significant turnaround from the 7.8 per cent sales slump in July – the largest monthly sales decline so far this year – when only small and upper-large SUVs posted sales lifts.

Large cars on the canvas

The biggest movers last month were medium SUVs (up 13 per cent), while large cars were the biggest losers – down more than 59 per cent.

And while Toyota continued on its merry way at the top of the sales charts (with 18,333 sales being up 1.7% on August 2017, representing a 20.5% market share), the biggest increase was posted by second-placed Mazda (10,740, up 26.2%, 11/7% share).

Of the mainstream brands, the biggest loser was once again Holden, which tallied just 4356 sales (down 37.6% for a 4.7% share) to be trailed only by Subaru (3845, down 16%) in the list of top 10 brands by sales in August.

In between, third-placed Hyundai was up 2.6 per cent and fourth-placed Mitsubishi was up 6.6 per cent, fifth-placed Ford was down 10.3 per cent and sixth-placed Volkswagen was down 1.9 per cent, and seventh-placed Kia was up 2.5 per cent and eighth-placed Nissan was 8.4 per cent.

Once again the Toyota HiLux was Australia’s top-selling new vehicle last month with 4275 sales, followed by the Ford Ranger (3515), Toyota Corolla (3033), Mazda3 (2959) and Mazda CX-5 (2599).

Toyota was also helped by more than 2000 Prado sales (up 79%), 1259 Kluger sales (up 21%) and 1684 RAV4 sales (up 4.9%).

M-Day powers Mazda to 26% gain

Mazda, meantime, posted a 26 per cent sales boom thanks to its M-Day campaign, which helped generate a 37 per cent increase in Mazda3 sales and a 27 per cent hike in CX-5 sales, while stronger CX-3 and BT-50 sales put both models in the top 20.

Stronger i30 sales saw it rank sixth overall and, with help from almost 2000 Tucson sales, helped Hyundai sell 8000 vehicles, while stronger Triton sales kept the Mitsubishi workhorse in the top 10 (one place behind Nissan’s X-TRAIL with 1912 sales – up almost 90 per cent).

In contrast, apart from a 10 per cent lift in Everest sales to 492, Ford’s only shining light was again the Ranger, while Holden’s top-selling model was also a ute (the Colorado, in 17th overall), followed by the Commodore, which posted another monthly sales rise, to 682.

Top 20 best-sellers in August:

1. Toyota HiLux – 4275
2. Ford Ranger – 3515
3. Toyota Corolla – 3033
4. Mazda3 – 2969
5. Mazda CX-5 – 2599
6. Hyundai i30 – 2323
7. Toyota Prado – 2019
8. Hyundai Tucson – 1998
9. Nissan X-TRAIL – 1912
10. Mitsubishi Triton – 1754
11. Mitsubishi Outlander – 1736
12. Toyota RAV4 – 1684
13. Volkswagen Golf – 1554
14. Mitsubishi ASX – 1545
15. Kia Cerato – 1491
16. Isuzu D-MAX – 1461
17. Holden Colorado – 1439
18. Mazda CX-3 – 1387
19. Hyundai Accent – 1357
20. Mazda BT-50 – 1334