Get a sneak peek at carsales' summer marketing initiatives before they roll out from January 14!
Over the coming weeks, thousands of in-market Australian car buyers will engage with an eye-catching carsales marketing campaign displayed across high-visibility outdoor sites, Facebook, YouTube, and Radio – amongst other high-traffic channels.
The campaign taps into the slice of life moments that occur along the car buying journey and reinforces the confidence and simplicity of purchasing a car from Australia's #1 for cars.
This year’s Summer Campaign has been timed to align with the significant rise in car buying activity at the start of a new year. Similar initiatives in January 2018 helped deliver an 11% increase in traffic to carsales year-on-year.
Unmissable Big Bash pitchside presence
The Big Bash League (BBL) has been a huge hit with Australians in recent years and carsales branding will be unmissable to thousands packed in stadiums across the country and millions tuning in on TVs and mobile devices through partnership with the Melbourne Renegades franchise. For the 3rd season, the carsales logo featuring prominently on the players’ jerseys, ground signage at home games and other Renegades collateral throughout the season.
Last season, the average BBL TV audience exceeded 1 million per match. As part of an extended schedule, the 2018/19 season will now see Renegades involved in a minimum of 14 games – 4 more than last season.
Sponsorship of the Melbourne Renegades ensures that the carsales brand remains front and centre of the eyes of Australian car buyers, helping funnel more traffic to dealer listings.
AFL and NRL – carsales tied to game-changing moments
carsales has also extended its partnership with Crocmedia and their exclusive radio coverage of the 2018/19 BBL season, in addition to Crocmedia’s coverage of the highly anticipated 2019 AFL and NRL premiership seasons. As the official Replay Partner, the carsales brand will be front and centre for key game-changing moments across these three competitions.
Crocmedia’s unparalleled coverage of BBL, AFL and NRL allows carsales to reach listeners for 11 months of the year across all major metropolitan markets and over 90 regional areas – benefitting dealers across the country.