Record traffic to carsales as buyers hunt down a deal

Discover 5 ways to capitalise on the record volume of buyers on carsales.

January buyers out in force

Buyers flock to carsales with;

  • Users up 16%*
  • Sessions up 20%*
  • Detailed listing views up 66%*
  • Saved cars up 198%*

compared to the same period last year.

January is a traditional key car buying month with major OEM run out campaigns and carsales consumer marketing initiatives driving more buyers online - and 2019 is proving to be no different.

In tougher times, buyers are even keener to hunt down a good deal and turn to the biggest and most trusted auto classifieds website to find The One.

In January 2019, buyers are visiting carsales – Australia’s #1 for cars – in record numbers with Users up 16%, Sessions up 20%, Detailed listing views up 66% and Saved Cars up 198% compared to the same period last year. So far, 3 days in January have already exceeded 900,000+ daily sessions – a record for carsales.* More than 26m sessions are expected to be recorded for the month, potentially breaking another carsales record.

With the last week of January historically outperforming the last week of any other month of the year, it’s never been more important to ensure that your online presence is as effective as it can be.

5 ways to capitalise on the record volume of buyers on carsales

1. Ensure all eligible stock is published via AutoGate
If your stock is not uploaded; it’s not visible to the record volume of buyers browsing carsales. If you’re unsure about what stock can be published, contact your OEM.

2. Take advantage of the power of Promote and Promote Automation
Promote is the best way to make sure your stock is highly visible to buyers searching your makes and models.

Dealers using Promote upgrades can receive up to 4.7x more views and up to 2.1x more enquiries per week.*

You can now set and forget your Promote purchasing with our new Automation tool, which uses real-time carsales market intelligence to automatically purchase Promote upgrades on the right stock, to help you get the best results from your investment.

Learn more about Promote Automation here >

3. Activate a New Car Account
The new car buying experience just became even more seamless. Brand new cars in stock (BNCIS) listed on carsales now automatically feature your dealership’s key information and location – in addition to the applicable OEM logo.

If you have an active New Car account, you’re not required to do anything extra to activate branding on your listings. Just ensure you have your BNCIS vehicles uploaded and published to AutoGate to reap the benefits – immediately!

Don’t have an active New Car account with carsales?  Sign up here >

4. Professional photos and insightful comments
Eye-catching visuals are key to capturing the attention of buyers, and provide the incentive to explore your stock in greater detail online, and in person. Ensure that all listings are accompanied by quality photos (minimum of 20) that capture all key selling points.

With detailed listing views soaring, ensure that your comments convey all critical information about why your stock item is the best possible purchase option – such as low kilometres, warranty and options – and why your business is the best place to buy a car from.

Discover the secrets to effective photos here >

5. Meet the needs of 24/7 buyers
Did you know that more than 40% of dealer enquiries across email, SMS and phone channels are sent outside of business hours?***

Ensure that you have an effective after-hours strategy that engages prospects with quick follow-up, helping them feel immediately acknowledged.

Keen to learn more?
For more tools and tips to maximise to capitalise on the New Year sales opportunity, contact your Performance Manager.

Source:
*carsales internal data (Google Analytics), January 1st-20th 2019 vs January 1st-20th 2018.
**
carsales internal data, March-December 2017.  Average performance uplift measured on used stock listings that were upgraded with promote products vs those that weren’t, across all makes and price points.
***carsales internal data, September 2017 - August 2018.