5 ways RedBook Inspect delivers business improvements

From increasing views on your stock to converting more interstate leads and making smarter stock purchasing decisions, independent vehicle inspection reports form RedBook Inspect can help drive better business outcomes.

Looking to improve views on your stock listings, qualified buyer enquiries, sales conversion and stock turnover?

Or simply buy stock smarter?

From your digital marketing effectiveness to stock purchasing, independent vehicle inspection reports form RedBook Inspect can help drive better business outcomes that flow to your bottom line.

Here are just five of the benefits:

1) Attract more views and leads on carsales listings

Vehicles with RBI inspections on them generate 94% more leads* than matched vehicles‚Äč


All cars that obtain a four-star rating or above after a RedBook Inspection, are branded with a RedBook Inspect Certified badge on carsales.com.au that is highly visible on the search results page. This badge communicates the quality of the stock item and helps you stand out from the crowd.

2) Build trust through transparency

Much of what makes buyers nervous about purchasing a used car is the condition of everything they can’t see in listing photos. That’s why independent inspections are valued by buyers, as the inspection report is a transparent proof of condition – that’s more than paint-deep.

Some brands and models also carry undeserved reputations for average reliability. An inspection report by a reputable 3rd party such as RedBook Inspect, helps deliver peace of mind and presents fact over hearsay.

Attaching RedBook inspections to listings also helps interstate buyers confidently submit an enquiry on the stock item — safe in the knowledge that the stock item is in good working order — and purchase sight unseen.

3) Justify advertised prices

RBI inspections pay for themselves.  Vehicles with RBI inspections command higher prices^

Whether its high kilometres or vehicle condition, buyers will always look for a negotiating angle to obtain a cheaper price. Independent reports such as those delivered by RedBook Inspect, put sales teams in control and give them the knowledge required to negotiate from a position of strength. For example, a RedBook Inspect report can help you justify a price premium – and maintain positive margins through negotiations - or transparently explain why the stock item is priced below market.

 

4) Increase conversion of local and interstate enquiries

RBI inspected vehicles receive over 150% more interstate leads* than similar vehicles

Attaching RedBook inspections to listings also helps country and interstate buyers confidently submit an enquiry on the stock item — safe in the knowledge that the stock item is in good working order — and purchase sight unseen.

RedBook Inspect also helps dealers to quickly and easily value interstate trade-ins, and eliminate guesswork. Simply send a RedBook Inspector to evaluate the prospect’s trade-in, receive the comprehensive digital report and determine a trade-in price to send to the vehicle owner. All in all, RedBook Inspect helps deliver a seamless interstate transaction for buyers and dealers alike.

5) Buyer satisfaction and loyalty

Buyer satisfaction — through trouble-free ownership experiences —can translate to repeat business opportunities, increased word of mouth and social media advocacy, in addition to reducing warranty claims that drag down profitability. All these factors can combine to grow positive sentiment around the dealer.

Tangible performance improvements for dealers

Jeff Devers
General Manger at Dutton Group


Having our stock of over 200 prestige vehicles ‘RedBook Inspected and Certified’ over the past year has become an integral component of our online advertising, which has dramatically improved lead quality, retained margins and opened up more opportunities to sell to and trade from country and interstate customers.

The RedBook Management team have actively supported the service and ensured our sales team are trained to leverage-off the advantage we have in market when fielding Carsales leads and on the showroom floor.


Keith A Cruse
Dealer Principal
Dandenong Nissan and Kia
Berwick Jeep, Chrysler, Haval, Great Wall and SsangYong


RedBook Inspected and Certified’ has helped us generate more quality internet leads especially from country Victoria and interstate.

Having this inspection done has also increased our Used Car margins.

We like to thank the management team at Red Book for the help and the training provided to our sales teams.

Are you a dealer buying cars around Australia?

If it is stock that you’re looking to buy, you can book a Redbook Inspection report to help you with that too.

The comprehensive report will not only save dealers time and money but also gives them greater confidence in the condition of the car – wherever it may be located in Australia.

How it works

A RedBook specialist mechanic visits the dealer and performs the inspection in the yard. The dealer will then receive a digital report detailing the safety, integrity and condition of the stock item, which can be published to the applicable stock listing on carsales — via AutoGate — or made available on request to interested buyers. 

Get started today

There are two easy ways to start reaping the benefits of RedBook Inspect.  

If you already advertise with carsales, book a RedBook inspection report seamlessly via AutoGate.

Otherwise, head to the RedBook Inspect website for more information.

Sources:

*Internal carsales data 01/08/2018 - 01/04/2019, comparison of 1,495 RBI inspected vehicles against over 15,000 equivalent non-RBI inspected vehicles matched for odometer reading within 10%, same RedBook code and build year within one year.

^ Internal carsales data 01/08/2018 - 01/04/2019, comparison of 1,495 RBI inspected vehicles against 15,443 “matched” vehicles without an RBI inspection.  The increase in last advertised sales price over a similar non-RBI inspected vehicle on carsales.com.au was, on average, 4 to 5 times the RBI inspection cost.  Vehicles matched on RedBook Code, Build Year within one calendar year, and odometer reading within 10%.  Actual sales prices may have differed from last advertised sales prices.

*Internal carsales data 01/08/2018 - 01/04/2019, comparison of 1,495 RBI inspected vehicles against over 15,000 equivalent non-RBI inspected vehicles matched for odometer reading within 10%, same RedBook code and build year within one year.