carsales innovation helps to tackle number plate cloning

In our commitment to delivering you a better and safer selling experience we have released a new enhancement.

In our commitment to delivering you a better and safer selling experience we have released a new enhancement.

For both Australian car dealers and private sellers, cars now uploaded for sale on carsales will have their number plates automatically blurred from listing photos. This latest enhancement is to address the increasing number of number plate cloning incidents.

The activity impacts both everyday Australians selling their car as well as dealers. In 2017, number plate cloning saw one dealer receive more than $16,000 in fines.

carsales was approached by representatives from Victoria Police’s Vehicle Crime Squad about increasing incidents of number plate cloning, seeking carsales’ assistance to help combat the issue as Australia’s #1 automotive site. We put the wheels in motion to develop a solution and we are pleased to say that this week the first number plates on listings were blurred on carsales, with number plates on the details page to follow soon.

The vehicle’s registration number will still be present in the listing details of dealer cars to ensure compliance with legislation. Despite the registration number being present, key number plate details that differentiate a car – such as state taglines, colours and other symbols will be harder for criminals to discover, and make it easier for you to prove your innocence if your car’s number plates are cloned.

 

What is number plate cloning?

The crime involves falsifying a genuine number plate and attaching it to another vehicle which is often the same make, model and colour. The criminal may then use the car with cloned plates to drive on tollways without consequences, drive dangerously or conduct other criminal activity, with the genuine vehicle owner often sought to pay fines or tolls.

 

If you have any questions about this please feel free to contact your Digital Account Manager.