More than 50% of search results on carsales.com.au are not sorted and viewed in the default Featured order.
Search, filter and sort options on carsales.com.au make it quicker and easier for buyers to find purchase options that meet their needs. As part of a frictionless car buying experience, carsales equips car buyers with the flexibility to sort their search results by a number of different options including Price (High to Low), Price (Low to High), Kms (Low to High), Last Updated, Distance from me and more.
Most buyers… do nothing
Contrary to popular perception; 52.9% of searches were not sorted and buyers viewed their results in the default Featured view.
Just 27.9% of search results were sorted from the default Featured format to Price (Low to High), and 6.8% to Price (High to Low).
Less than 25% of searches on Isuzu, Toyota, Holden and Ford cars were sorted from the default Featured format to Price (Low to High).
Prestige buyers sort more by Price
Differences in sort behaviour become clear when comparing mainstream and prestige brands.
There’s no doubt that Australians are keen to assess their ability to purchase a prestige car by sorting search results by Price options.
Buyers searching for prestige cars sorted search results by Price (Low to High) and Price (High to Low) to a greater extent than mainstream brand buyers.
Audi, BMW, Infiniti, Lotus, Maserati, Mercedes-Benz and Porsche buyers were more likely than average to sort search results by Price (Low to High). Aston Martin, Ferrari, Lamborghini, McLaren and Rolls Royce buyers were more likely than average likely to sort search results by Price (High to Low).
Demand for vintage
Alfa Romeo, MG, Fiat, Citroen and Porsche were amongst the brands with much higher than average sorting by Year (Low to High), indicating a greater demand for vintage models.
Dive into our brand analysis
Source: carsales internal data (Google Analytics), March 2018–March 2019