Download the new Auto Market Watch - Edition 16
Buyer behaviour analysis, most searched cars by state, AADA convention recap and more!
Welcome to Edition 16 of carsales Auto Market Watch.
Featuring the latest and most comprehensive Australian automotive industry insights and analysis, it’s a must-read for car dealers, OEMs and media agencies.
Don’t miss these five highlights:
1) Insights and Innovation at the 2019 AADA Convention
carsales Executive Director Dealer Michael Holmes recaps the key themes emanating from this year’s Australian Automotive Dealer Association convention in Melbourne.
2) My Big Fat Car Purchase Journey
From an unusual purchase trigger to coffee and muffin binging; carsales Graduate Shana Zlotin highlights the trials and tribulations of the new car buying journey for a twenty-something, first-time buyer.
3) From the inside: Frankfurt Motor Show
carsales Editorial experts take us behind the scenes at the biennial German car extravaganza to reveal the fresh metal we can expect to see Down Under in the near future and explore the future of the traditional Motor Show.
4) carsales innovation helps to tackle number plate cloning
New AI technology automatically blurs out number plate details in photography published to carsales in bid to mitigate against growing problem.
5) Always On and Always effective: carsales Brand Terms Buyout
In an Australian market that sees 57 brands fighting for a slice of the new car pie, carsales Brand Terms Buyout is one of the smartest investments a brand can make as part of their ‘always on’ marketing strategy.
Last updated: 10/14/2019 2:26:42 PM