Auto Market Pulse: March 23 – 29

A snapshot of buyer behaviour that caught our attention last week. 

With a backdrop of tougher social and economic conditions, online car shopping on carsales remained buoyant last week, delivering dealers both immediate sales opportunities and prospects to keep engaged over the coming weeks.

The announcement of stricter retail and personal movement restrictions by federal and state governments did dampen activity and enthusiasm on Australia’s #1 for cars, but traffic levels were still solid.

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Buyers are still in market


Immediate purchase intention remains strong, with only a minor shift from the matching survey conducted on carsales between March 19-20, 2020. This week’s survey (April 1-2) of over 1600 car shoppers showed some interesting results.

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New arrivals grab online attention

Ford Focus, Toyota RAV4, Mercedes-Benz A-Class, Volkswagen Touareg and Nissan Patrol were among the household model names that increased their share of views last week on carsales. However, it was a bunch of brand new nameplates that really stood out.

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carsales content – a helpful, positive and entertaining escape

This week was another great one for carsales editorial engagement. One particular standout was Sunday, March 29, which saw carsales Editorial reads and searches spike an incredible 42% and 22% respectively, year-on-year.¹

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Source:
1. carsales internal data, March 23-29, 2020